Tesco launches vegan steak

May 16, 2018
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Tesco is launching a vegan steak alternative, perfect for shoppers who follow a plant-based diet.

The steaks – which have been created by Dutch manufacturer Vivera – are made from wheat and soy.

They are described as being barely distinguishable from real steak in taste, texture and smell.

Gert Jan Gombert of Vivera says: “A large group of vegetarians, vegans and flexitarians has been very interested in such a product for years.

“With the breakthrough of its market introduction and large-scale production, a large group of consumers can enjoy this very tasty plant-based product.

“The smell, taste and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need of consumers.

“It is very important that we eat less meat, both for our own health, animal welfare and for our planet. Innovative and high-quality plant-based products can make a significant contribution here.”

They are thought to be the first realistic-looking, meat-free steak alternatives to launch in UK supermarkets. It is not yet known how much they will cost.

In January, Tesco launched its Wicked Kitchen range, a collection of plant-based meals, developed in collaboration with chefs and food bloggers Derek and Chad Sarno.

The steaks will be available in stores next week, from Monday, May 21.

Article source: https://www.getsurrey.co.uk/whats-on/food-drink-news/tesco-launches-vegan-steak-looks-14666405


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