Marks and Spencer’s ‘sweary’ Paddington Bear Christmas advert cleared by Advertising Standards Authority

November 14, 2017
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Marks Spencer has been cleared over its “sweary” Christmas advert after viewers claimed they could hear an “F-bomb” amid the cheery festive yarn.

Social media was buzzing with the suggestion the burglar character, featured in the ad, said: “f*** you little bear,” at the end of the advert

The Advertising Standards Authority (ASA), however, has ruled there were no swear words in the ad.

The retailer’s big-budget festive campaign features Britain’s favourite bear inadvertently saving Christmas for his neighbours.

After mistaking a bearded burglar in red for Father Christmas, he then helps him return all of the stolen presents to where they belong.

MS was forced to defend the advert, with a spokesman saying it was “clear” the words are “thank-you, little bear”.

Paddington Bear in his film
(Image: Publicity Picture)

A spokesman for the ASA, which received three complaints about the ad, said: “While we appreciate some viewers may have misinterpreted this, the ad did not contain a swear word and therefore did not break the rules.”

The retail giant partnered with StudioCanal to bring to life this year’s offering ahead of the release of the latest film, Paddington 2.

Created by Grey London, the ad features Ben Whishaw as the voice of Paddington, and also sees a cameo appearance by veteran newsreader Angela Rippon.

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Article source: http://www.getsurrey.co.uk/news/uk-world-news/marks-spencers-sweary-paddington-bear-13900770


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