Kevin the Carrot battles it out with an evil parsnip in Aldi’s Christmas 2018 advert

November 8, 2018
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Last Friday, Aldi gave Gogglebox viewers a sneak peek into the first chapter of its Christmas adverts, with a teaser trailer.

The 30 second clip showed Kevin the Carrot driving through a snowy neighbourhood, in a look alike Coca Cola truck, when his vehicle derailed.

The ad ended with Kevin’s life in the balance when he was quite literally left on cliffhanger.

Fans will be relieved to know Kevin is safe and well in Aldi’s second instalment, but the same can’t be said for Katie and their three carrot kids.

The one minute advert sees Kev go head-to-head with an evil parsnip in order to save his family from being roasted alive.

Set in a Gothic castle, which sits on top of a mountain, the narrator sets the scene.

“On a dark Christmas night in times Medieval, lived a rotten old parsnip the root of all evil.

“He hated carrots, he envied their fame. One particular, we all know his name . . . Kevin,” he says.

Pascal the Parsnip has locked Katie and the kids in a cage which sits on top of a banqueting table, laden with Christmas food.

Luckily, Kevin manages to get to the castle in time and he saves his family from the hands of the evil root vegetable, by shooting through the air on an exploding champagne cork, and sending Pascal plunging into a bowl of nuts.

Kevin and his family are safe and well . . . for another year at least.

Adam Zavalis, Marketing Director at Aldi UK, said: “Kevin the Carrot is loved by our customers and we felt it wouldn’t be an Aldi Christmas this year without the Carrot clan.

“Whilst Kevin gets up to more adventures, this time it’s all within the context of fairy tale stories being read to the family and each story brings to life our very best Christmas produce.

“From starters and turkeys to fresh meat offers and desserts, the campaign reminds our customers that with Aldi’s everyday amazing value, everyone can have a fairy tale Christmas!”

Article source: https://www.getsurrey.co.uk/whats-on/whats-on-news/kevin-carrot-battles-out-evil-15386804


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